Google Web Designer
- Google web designer is a free tool from Google for a) designing and producing moving image adverts and b) designing and producing websites with or without moving images.
- It is licensed under Open Source https://support.google.com/webdesigner/answer/3413931?hl=en
- To learn more you can join the Google Web Designer or GWD forum at https://support.google.com/webdesigner/answer/3292832?hl=en&ref_topic=3249465
- Terms of service for GWD are here http://www.google.com/intl/en/policies/terms/
- Don’t forget that GWD is Beta and what Beta means (you are being invited to check for bugs and how intuative the Beta release is to use in a test environment and also in the field)
Q: Interstitial? A: An advert that appears whilst a requested web page is loading
For a Google Advert to be posted in Google Adwords
Go Google Ads>Banner
- Make a non-moving banner advert in GWD first of all. Get it live online NOW! The priority is to get your advert out and live, even if its very simple. Once it is out, revise to make the adverts keywords work for you. Then revise again to make the advert look visually good. Finally revise again to add moving images in the form of animation style, moving gif style, cartoon style etc. Remember: Check what you brief is and stick to it. If the brief is to get more unique visitors and traffic to a website or Facebook page then do not make a moving image advert your priority.
- Leave as per below apart from
- change or add the Name so it links in with your Bepsoke SEO and do not call it something like ‘file001′
- Use the Quick option as time is money and you probably want to ‘KISS’ is (Keep It Simple Stupid). You also want your creativity to keep flowing with killer tag lines and calls to action. If you get bogged down in how GWD works, your creativity flow will reduce.
Click ‘OK’ and you get
Remember to get a non-moving advert out and live first of all. Play around with the tools to find what does what
Get it published. This will give you an index.html file.
You can then insert this webpage within another webpage (called nesting) using an iframe coding under Hyper Text Markup Language version 5 (HTML5)(<iframe> defining an inline frame)
- <iframe src=”URL“></iframe>
- <iframe src=”test_iframe.htm” width=”200″ height=”200″></iframe>
- <iframe src=”test_iframe.htm” frameborder=”0″></iframe>
- <iframe src=”test_iframe.htm” name=”iframe_a”></iframe>
<p><a href=”http://www.eecom.co.uk” target=”iframe_a”>eecom.co.uk</a></p>
The above puts your advert into your webpage or indeed any web presence that will accept iFrame. Your advert can also go into Google Adwords campaign of course.
Don’t forget to start your advert design in GWD whether you are going to make a moving image advert or not. You can also create webpages with it rather than using Adobe Dreamweaver or WordPress.
How can I see my GWD publication (creative) online?
When you publish your GWD creative it gives you a zipped file to keep the filesize down to a minimum. Unzip it and you will get an html (Hyper Text Markup Language) file. You can FTP (File Transfer Protocol) this upto your web hosting space. You can change the name of the html file to whatever you want. However, home pages or landing pages are called index.html and are most likely to work when called index so that is why it comes to you as index.html.
For you to be using GWD it is correctly presumed that you will want to get it online and do something with it. This process is, strictly speaking, outside the scope of the GWD forums as these are primarily dealing with the Beta version bugs n snags.
Don’t forget to not expect GWD to work as you want it; this is because it is Beta and you will have to adapt your work style around it, and post your suggestions for additions and changes online (see above).
To see you creative online you will need to sign up for website hosting space, buy a domain name (URL), register it, set up FTP passwords and use a FTP app or the hsoting control panel fiel managemen tool to upload your GWD created html file online. People do not need to know your URL, you can keep it secret and use it for testing out your GWD creatives. You can also put it on your Google Plus page or Google business page –> http://www.google.com/+/business/