How do i out an advert on Google image

Google Web Designer

Google Web Designer

How do i put an advert on Google image

Open file>

Google Web Designer open file image

File>New File or Ctrl + N

Q: Interstitial? A: An advert that appears whilst a requested web page is loading

For a Google Advert to be posted in Google Adwords

Go Google Ads>Banner

  • Make a non-moving banner advert in GWD first of all. Get it live online NOW! The priority is to get your advert out and live, even if its very simple. Once it is out, revise to make the adverts keywords work for you. Then revise again to make the advert look visually good. Finally revise again to add moving images in the form of animation style, moving gif style, cartoon style etc. Remember: Check what you brief is and stick to it. If the brief is to get more unique visitors and traffic to a website or Facebook page then do not make a moving image advert your priority.
  • Leave as per below apart from
  • change or add the Name so it links in with your Bepsoke SEO and do not call it something like ‘file001′
  • Use the Quick option as time is money and you probably want to ‘KISS’ is (Keep It Simple Stupid). You also want your creativity to keep flowing with killer tag lines and calls to action. If you get bogged down in how GWD works, your creativity flow will reduce.
how do i make a banner advert image

Choose the size banner that is most used by the platforms that advertise to your target demographic

Click ‘OK’ and you get

 

How do i sell more online image

Stare at the white blank banner and make up a design in your head then get scraps of paper and a pencil and sketch out you idea. Then use a graphics tablet and sylus/pen to get it into GWD. Try and get inside the head of your target demographic, try and get a feel for what banner advert style will appeal most. Just name, number, sales line, call to action and Brand assertion (logo, tag line) is fine.

Remember to get a non-moving advert out and live first of all. Play around with the tools to find what does what

google web designer advert test in different browsers image

Install different brands of internet browser; check the advert in the different browser options then publish.

best way to advertise on the web image

Get it published. This will give you an index.html file.

You can then insert this webpage within another webpage (called nesting) using an iframe coding under Hyper Text Markup Language version 5 (HTML5)(<iframe> defining an inline frame)

  • <iframe src=”URL“></iframe>
  • <iframe src=”test_iframe.htm” width=”200″ height=”200″></iframe>
  • <iframe src=”test_iframe.htm” frameborder=”0″></iframe>
  • <iframe src=”test_iframe.htm” name=”iframe_a”></iframe>
    <p><a href=”http://www.eecom.co.uk” target=”iframe_a”>eecom.co.uk</a></p>

The above puts your advert into your webpage or indeed any web presence that will accept iFrame. Your advert can also go into Google Adwords campaign of course.

Eecom Bespoke SEO graphic

Use Google Adwords to jump a new site into page 1 top and page 1 side advertising. Be scrupilous with keywords (especially negative keywords) if you use keyword search related advertising.

Don’t forget to start your advert design in GWD whether you are going to make a moving image advert or not. You can also create webpages with it rather than using Adobe Dreamweaver or WordPress.

HTML webpages image

 How can I see my GWD publication (creative) online?

When you publish your GWD creative it gives you a zipped file to keep the filesize down to a minimum. Unzip it and you will get an html (Hyper Text Markup Language) file. You can FTP (File Transfer Protocol) this upto your web hosting space. You can change the name of the html file to whatever you want. However, home pages or landing pages are called index.html and are most likely to work when called index so that is why it comes to you as index.html.

For you to be using GWD it is correctly presumed that you will want to get it online and do something with it. This process is, strictly speaking, outside the scope of the GWD forums as these are primarily dealing with the Beta version bugs n snags.

Don’t forget to not expect GWD to work as you want it; this is because it is Beta and you will have to adapt your work style around it, and post your suggestions for additions and changes online (see above).

To see you creative online you will need to sign up for website hosting space, buy a domain name (URL), register it, set up FTP passwords and use a FTP app or the hsoting control panel fiel managemen tool to upload your GWD created html file online. People do not need to know your URL, you can keep it secret and use it for testing out your GWD creatives. You can also put it on your Google Plus page or Google business page –> http://www.google.com/+/business/

eecom seo and smo image

Contact Us

Contact Us

Phil Swift MBCS ITIL
MD/Senior Engineer

Eecom Limited

“Getting the message across”

eCommerce | website management | bespoke SEO | hosting | eShops | social media marketing | photography | website design
T: +44 1983 200 646
M: +44 7918 630 876
E: phil.swift@eecom.co.uk
W: www.eecom.co.uk
Skype: eecom.philswift
LinkedIn: Phil Swift at LinkedIn
Office: Unit 5C, Northwood Business Park, 290, Newport Road, Northwood, Cowes, Isle of Wight, England, PO31 8PE

Check us out at companies house

PLEASE TELEPHONE BEFORE VISITING

Eecom Ltd. Company registered in England and Wales: Company Number 08201957
Registered address: 3rd floor, 207, Regent Street, London, England, W1B 3HH

What is The Cloud

What is The Cloud

Historically the cloud is a symbol used in Microsoft’s Visio to represent the Internet within an IT Topology map or an infrastructure schematic.

Currently The Cloud is simply the internet and is sometimes misunderstood to be something connected to the internet not the internet itself. For example, Cloud Backup means a backup solution that uses a server in a room somewhere other than where you work or live that uses the internet to connect you and the server. The Cloud is nothing new however, the definition or understanding of The Cloud has changed.

Technically The Cloud can be understood as ‘Cloud Computing’ which is many computers that are connected together via a medium, which nearly always involves or is the internet. Installed programs or applications or ‘app’s’ running on computers (desktops, workstations or servers) talk and interact with each other.

Some cloud solutions and services  use Terminal Services which can be branded as Citrix. Terminal Services were rebranded as Remote Desktop Services in 2008. There was Cloud Computing over 15 years ago but it was called something else and the main thing was the server, nodes and clients were all owned by the business and not rented from someone else. Here is an early Citrix document that on page 6 mentions Citrix’s MultiWin –> ftp://service.boulder.ibm.com/as400/web/asp/pdfs/citrix.pdf

If you need a secure website, filer sever, intranet, databases, email and backup, then you should host it yourself, with your own hardware and systems. If Barclays Bank can be hacked, then any Cloud service is unsafe. The Marketing of The Cloud as the new way to work is a marketing myth. It is now 2014 and we are too far in to Cloud to quickly come back out to safer, proven and time served solutions. If you want real security, build it all yourself, have internal staff and make sure you know your IT team.

http://www.reuters.com/article/2014/02/09/us-barclays-data-idUSBREA1808020140209

If you are a FSA member, do not go to the cloud but use a server with redundant features in a locked data cabinet in your physically safest property, SBS (Small Business Server), a Quantum tape machine for backups, two firewalls with a DMZ. ‘On premises’ is a new term I have not heard before however Microsoft use it. I have just done 2 months of tests with Azure which is Microsoft’s Cloud Servers and one of the questions they ask, when you close your account, is ‘why are you leaving us’?. One of the drop down options to answer with is ‘on premises solution’ so they must know that one of the reasons people stop using Cloud Services, is to use the highly unfashionable but best fit solution of ‘on-premises’ solutions.

 

How can I sell more

How can I sell more

How can I sell more online?

 

ส็็็็็็็็็็็็็็็็็็็Need more NET profit? Need more Brand status?
Do you think your content and blog ‘comes across’ as original, informative, sincere and authentic? Are you reaching out to the right prospects and customers?
Did you know that Google’s bots, crawlers and spiders check your website and blogs for …….
*keywords and keyphrases
*how often your keyword appears
*the spacing between keywords (to stop keyword stuffing)
*checks for text in the same colour as your background (hidden)
*scans your words for authentic and sincere writing/content style
*link farms association
#hashtags
*ALT tags
*Image captions
*Image names
*authorship markup
*The new TLD extensions such as .plumber
*any tools used by you, or services you have bought into, that attempt to artificially elevate good standing or status with Google, Google AdSense, YouTube and Google Adwords

Do you think your content and blog ‘comes across’ as original, informative, sincere and authentic? Are you reaching out to the right prospects and customers?
If you need help or managed service to increase your digital footprint, build Brand and get more qualified opted-in customers and prospects give me a call or <BUY NOW> click –>http://www.eecom.co.uk/seo/buy-seo-now/. £136 per month recurring-opt out at any time.
Phil Swift MBCS ITIL – senior engineer – Eecom Limited “Getting The Message Across”

Just type ‘eecom’ in your web browser address bar or Search Engine
Want to learn more about Google’s Hummingbird, Panda, Penguin and http://moz.com/google-algorithm-change

How can I sell more

Granny Hole outside her shop in St Jude’s in Bristol, probably sometime in the 1920s when Granny was in her 50s.

how do i backup my data image

SEO and backup

“It’s not until you lose something that know its true value”

SEO and backup

Go Cloud! 15 days free trial then less than the cost of a coffee per day!

This is so true, especially in the case of family photos and videos. It’s even more important if its data that you need to run your business. You have two choices. Just carry on and don’t back up any data or be pro-active and spend out a little bit each month knowing that your data is being backed up.

Decided? Great, signup and backup for unlimited data backup for your Mac or PC, just £3.04 $5USD /month

Click here now –>http://www.backblaze.com/partner/af6269

Making sure your website data and settings, along with all the associated SEO inforamtion is really important. It really boils down to what kind of person you are. I’m not going to get on the pulpit and start preaching. We all know that we should back our data up regardless of whether we know why or not. You don’t have to be technically-minded to know you should do it. Just like knowing you need to check the car’s engine oil, water and coolant and tyre pressure and tread depth. The only difference is that tyre depth is covered by UK law. If you drive with tyres with not enough tread, and get caught you will be fined.

If you work with not enough backup you will not get fined. This seems a bit crazy to me, especially for companies or business of any size that are key to the UK operating smoothly and efficiently. The reason you get fined if you drive and get caught with too little tread o our tyres is that it affects other people’s lives and health. If you can’t stop in time and hurt or kill someone its not acceptable when you are on a public road (or anywhere, like a private road).

If you run a business and you lose data for whatever reason it’s not going to kill anyone but it can kill your business. Indirectly it cause stress and affect your health and you pass that onto your friends and family around you.

You may think I am being over-the-top but I have seen people break down and cry because they have lost data. This is because losing data means their livelihoods are directly affected, they lose face, they can be judged to be incompetent in the business world.

Large companies or Enterprises should have a data-retention policy. This means a calm cool headed approach to retaining data. They should have dummy runs at losing data and restoring it again so they have almost a military precision when it comes to crunch time. This way, if well rehearsed, data loss, corruption or deletion is a stress free process because you know you can restore it with no big drama.

When I worked for a large company we had the M.D.’s  (CEO equivalent) PA leave with bad vibes between her and the MD. I was looking after backups and kept any eye on the files servers where this person had access. About 5 mintes before this person walked out of the building, handing here security passes in etc, about 6GB of senior managers data went missing. They had just deleted the whole folder.

Best cloud backup image

The data was restored back again within 25 minutes and as far as I know, no one but me knew it was missing. It was seamless. This is not so much skills but the fact I embraced data retention, backups and more importantly, complied and adhered to best practise for data restoration. Every month I did a role-play where dummy valuable data would be deleted and then I had a certain time (a window) to have it restored.

This made my life so much easier. So….this is why backing up your data and doing dummy runs of restoring it is so much better than not backing up. I spent 5 years caretaking 3TB of data worth over £1 Billion and nothing went wrong. I used Quantum tape drives and Veritas Backup exec and I was Veritas trained (we used tape drives because the upload speed on the internet was too slow to get 3TB of data as a full backup through the Cloud into the backup service with a weekend).  In the last 2 years I have checked out a lot of systems and the only Cloud or internet based backup that gives the performance and has great value for money is Backblaze.

Give it a try and then make sure you pay for your peace of mind. I can quite honestly say it is the best value for money I have seen in the last few years. It’s a no brainer! Buy it for loved ones as a gift. Until you lose precious photos, one-off designs or all your accounts you just don’t know how painful it can be.

Unlimited data backup for your Mac or PC, just £3.04 $5USD /month

Click here now –>http://www.backblaze.com/partner/af6269

Imagery and SEO

Imagery and SEO

  • “Don’t tell me show me”
  • A picture paints a thousand words
  • Alt tags
  • Reduce bounce
  • Engage
  • Convert
  • Entertain

cat getting a massage and smiling image

pug dog pushing a baby pug in a pram stroller image

Pug dog pushing a baby pug in a pram stroller #thecutest #eecom #seo

Probably your first thought on getting more customers is ‘what shall I write?’ It should be what images or imagery can I use and then deal with the content or message you are trying to get across.

Images grab attention, there is no point writing great engaging content and calls to action if people are going to dip into your social media pages or website and then just go away. Would they do this if you had written engaging sincere content with an attention grabbing headline? Sure, you have a better chance if you have an image. Download speed is important so there is a mental cost/benefit calculation to quickly work out. Most of the time you can get images sharper and reduce the file size so it’s not an issue.

Reach for the stars image

Reach for the stars

Don’t forget Alt tags. Google bots read these and take note. They can’t see what the image is yet as far as I know, however, Alt tags are so important. This is part of on-page SEO. Not using the Alt tag is a no no. I can;t give away all my trade secrets here because they are valuable however, take some time to think through how Alt tags may boost your SEO the same as hashtags are a mainline into the arteries of your output and calls to action #hashtags #eecomseo

 

How about screen-wide imagery? Quite a few trending websites have a big photo or gallery of images related to the post/blog theme.